The Aircel Billboard | Saved Life18th Oct' 2009,
Indian mobile operator AIRCEL hung up on a street in Mumbai (Bombay) advertising with inflatable boat. This has been put to real use during the floods and helped in creating a very positive buzz around the brand. The slogan reads "In case of Emergency cut rope." 15 July 2009 the city hit a downpour, flooding the city. And then the townspeople finally able to take advantage of advertising.